Australian Functional Ingredients – by Vic Cherikoff

Follow me on Twitter and Facebook

There’s lots happening in the world of Web 2.0 and social networking so if you can’t beat them, join them.

I use Twitter (and Twuffer – a scheduling application for Twitter) and Facebook just because I have to keep up with the trends and stay in touch these days. Doesn’t everyone?

But in reality, it is extremely handy to relay a story in my area of interest that I might read in a trade mag or even a newspaper (yes, they occasionally report on things other than sensationalism) and forward a copy to my Facebook page and then to my colleagues and friends who could also find them interesting.

Twitter is another tool which helps connect people of like mind. Interestingly, the USFDA is using Twitter to notify the public as to product recalls of which there are many as US food standards seem to slip in tough economic times.

Incidentally, we get lots of inquiries for The Bushfood Handbook which is now well out of print. Well I was just sent a Tweet and there is a copy available from Bonanzle.

You have to love the immediacy of Web 2.0

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Vic Cherikoff