Australian Functional Ingredients – by Vic Cherikoff

Functional foods, forests and fools

There is a great deal happening in the food, health and nutraceutical industries with some first mover advantage going to strategic, forward-thinking companies.

I hope that my products rank amongst them and you’ll find my range in my online store. I can assure you that you will feel better eating produce which still has wild vigour. Every product I have closely scrutinized since my analyzes confirming the vitamin C level in the Kakadu plum as record holding, has revealed startling value in our herbs, spices, fruits, nuts and more.

On a related topic, I for one, can’t tolerate the pundits ranting about the rising Aussie dollar making us uncompetitive in the global economy. What it takes are more innovative, clever companies embracing a “Blue Ocean Strategy (Google this term if you are curious) to turn our exports into new products, new ideas and new sales. A key principle of BOS is to make the competition irrelevant and I am proud to have played a pivotal role in fostering the creation of new endeavours, new products and new companies as we offer native Australian foods and ingredients to global markets.

Antioxidants, treatments for diseases such as senile dementia, diabetes, heat disease, Alzheimer’s, arthritis, obesity and many others are here now. Sure, many are disappearing as we develop more pristine lands or over-graze drought affected farmland keeping alive ill-adapted stock while we cull protein on the hop.

Meanwhile our last lot of lunatic politicians pat themselves on the back for letting still other fools poison native animals before irreparably obliterating ecosystems in our Tasmanian forests. There’s a whole Blue Ocean Industry in harvesting understorey species for their antioxidants, anti-arthritics and other high return phytochemicals for the food, beverage, health and other industrial applications. This is the real opportunity cost of logging in Tasmania. The action is the worst decision since the Franklin dam and robs us of our future.



Vic Cherikoff