Australian Functional Ingredients – by Vic Cherikoff

Some updates from a busy month of May

Doesn’t time fly? Is it getting faster or am I just imagining it? Half of 2007 is just about gone and we are looking down the barrel at Xmas.

Anyway. May was a really busy time and I didn’t have time to blog about all the developments. Luckily, colleague and Australian chef, Benjamin Christie did.

Check out his blogs on:

  • our being taken on by A-list talent agency, Endeavor in Los Angeles
  • our catering the launch of the Australian Made campaign in the USA

But I’m beating him to the post in notifying the world that we have launched our AustralianFoodTV channel on Joost and have an introductory website as a start to the project. There are 12 episodes of our cooking show and there will be more video footage added every month.

However, before you can watch, the platform is still in beta mode and you will need an invitation to join. Luckily, we have plenty of invites to give away so go check out our AustralianFoodTV channel site and sign up for an invitation to download the Joost client.

There was a press release disseminated courtesy of Austrade and you can download the pdf of it here. It explains what Joost internet TV is all about and other stuff (you’ll need the no cost reader from Adobe if you don’t have it already).

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Vic Cherikoff