Australian Functional Ingredients – by Vic Cherikoff

Kakadu Complex for Health, Wealth and the New Economy

I love to promote the products of my manufacturing customers and now I have another one which really excites me: Kakadu Complex. This became such a great product that I ended up becoming part of the company (Kakadu International Pty Ltd).

Let me tell you about it.

My research in the 1980s, analyzing the nutritional value of Australian Aboriginal wild foods, revealed and proved the Kakadu plum as the world’s highest fruit source of vitamin C. More recently, the Kakadu plum has also been shown to contain high levels of polyphenolic antioxidants, gallic and ellagic acids, folates and iron (these last 2 help with the absorption of vitamin C, amongst other functions).

A few years ago, I was approached by George Kowalski who pioneered the commercialization of honey bee propolis products in Australia, to supply a high antioxidant mix of wild fruits, herbs and spices. This was to go into a nutritional supplement and so I developed a puree mix I termed Kakadu Blend and it is now the backbone of superfoods in the beverage known as Kakadu Complex®.

What’ll it be Kakadu Complex or horse placenta.

The challenge in business is always to communicate the message of the value of your products to those most likely to gain advantage from them and Kakadu International chose network marketing as the means to do just this. Many business gurus recommend or run their own network marketing or MLM (multi-level marketing) companies; Donald Trump, Warren Buffet, Richard Branson and Robert Kyosaki among them.

The reason for these recommendations is that the marketing structure primarily does three things: It allows for highly effective and cost-efficient marketing and promotions by word of mouth advertising. Who doesn’t like to be referred by friends to really good products?

Secondly, MLM also allows for an efficient distribution system where those in the business (think of a franchisee) don’t need to actually handle the product. They become Distributors and introduce the concept, promote the advantages through personal experiences, sell the product, process the order (simply done on-line by the customer) and the company ships the order door to door.

And lastly, in return for selling the product via the referral system, the Distributor earns the margins normally gobbled up by brokers, wholesalers, distributors (in the conventional sense of the word), advertisers, promoters and other middlemen. Effectively, Distributors are now in business and they can be as professional as they choose and earn incomes ranging from pocket money of less than $100 to over $100,000 a month, depending on their passion, commitment, networking, effectiveness and use of tools such as the Internet to automate their business.

So now in these tough economic times, it is not only possible to get or stay healthy but to reduce stress and boost wealth as you earn a (significant) supplementary income from a simple to run business which you can conduct from anywhere you wish.

The approach with this network marketed product is not to monster friends and relatives in true Amway style but to use the Internet as the means to pre-qualify entrepreneurs likely to be open to the prospect of earning serious money from home.

Commit 10-15 minutes and have a look at this website to understand the why and how of it all.

Then there’s the WOMBAT selling system of marketing which I really like as a means to on-going retail sales of Kakadu Complex. Visit Dr Michael Hewitt-Gleeson’s website and download a copy at no charge. Also check out his video presentations.

Incidentally, WOMBAT selling is an acronym which stands for Word Of Mouth Buy And Tell.

The really interesting information that MH-G imparts is that salespeople can never close a sale. This is a decision of the customer. What this means is that revenues can only grow if you find potential buyers who are open to the idea of your product and then you provide sufficient information on your offering so that the buyer’s buying decision is inevitable.

The upshot of such thinking is that selling should never be aimed at all comers and convincing strategies are useless as an attempt to close the sale. It simply doesn’t happen. The New Economy is giving power to the consumer who buys a product, likes it and tells their friends, writes a blog, Twitters about it, discusses it on Facebook, creates a Squidoo lens or otherwise communicates their interest, passion or pleasure.

Did you read about the recent success of Avon’s promotional drive for new salespeople? Nearly 10,000 new reps have joined the Avon ladies and this is to push a cosmetic line that mainly appeals to women (they’ve halved their market from the getgo); needs significant discretionary dollars to work; and no more than a subjective benefit on use.

How much easier is it to spread the word on a well-supported product such as Kakadu Complex which not only has scientific merit and substantiation but common sense tells us that ancient whole foods from any land will have more nutritional density than the watery, sugary, distribution-chain bred foods of today.

Update: September 2013. Kakadu International Pty Ltd closed its network marketing operations and a new structure will be announced before the end of the year. Subscribe to our newsletter to be kept informed of developments.

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    Vic Cherikoff