Australian Functional Ingredients – by Vic Cherikoff

Gourmet food distributors and retailers, lend me your fears ...

Gourmet food distributors and retailers, lend me your fears 1

Buyers, Distributors and Retailers. Are you considering going to the San Francisco Fancy Foods show but are worried that you’ll waste your time? Are you scared that you’ll only see more of the same old boring pedestrian foodstuffs? We are about to make your day….

I will be joining Benjamin Christie in heading to the USA in January 2007 to attend the 32nd Winter Fancy Food Show in San Francisco, which is being held from 21 – 23 January.

We will be showcasing a considered range of authentic Australian products including the Vic Cherikoff (Essence of Australia) Downunder brand of seasonings, sauces, infused oils and a clever new baking tool for the BBQ.

Gourmet food distributors and retailers, lend me your fears 2

Additionally, there will be my newly developed Rainforest Mist and Smokeboards™. However, several other companies have requested that we represent them at the show and so the range of products will transform the stand into a one-stop shop for the best of the best, innovative Australian product on show.

If you are thinking of attending the show, please contact us to make an appointment with us or simply visit booth number 3330.

This annual food show gives exhibitors the chance to profile their products to tens of thousands of attendees from specialty food, wine, gift and department stores, supermarkets, restaurants, mail-order and other food related businesses.

The attendees come to see more than a thousand exhibitors from around the world and they will discover and sample more than 100,000 specialty foods (most of them pretty ordinary).

However, business booms at these trade-only shows in a unique decision-maker to decision-maker environment. An impressive 87% of all attendees either authorize or recommend purchasing decisions.

But if you are a discerning gourmet food buyer, distributor or retailer and want to find the very best available, ensure that you discover the latest food phenomenon to reach US shores. Write a note to yourself to visit us on the Australian stand, NSW section (we’re on the corner so it’s easy to find us). Or email Rebecca your cell number and we’ll SMS you during the show to remind you to meet us.



Vic Cherikoff