Australian Functional Ingredients – by Vic Cherikoff

Archive
Monthly Archives: February 2006

Bottled Stupidity – bush flower essences on the nose

Bottled Stupidity - bush flower essences on the nose And now another marketing strategy which is practicing that adage; if you can fool some of the people some of the time… A company which I predict will struggle is marketing bottled water with ‘bush flower essences’ – read this as marketing fluff. I have to [...]

USA trade shows and Australia Day

USA trade shows and Australia Day Well it’s been a week since I and colleague Benjamin Christie returned from several weeks in the USA. We had meetings over the development of a new concept restaurant taking its first steps to becoming a chain. Then off to LA for G’day LA which was held at the [...]